For Tedi, one of Romania's most nostalgic childhood brands, I helped shape an integrated campaign, from developing the TV commercial to executing BTL activations and digital assets. To make the experience even more memorable, I also created an interactive Instagram filter that invited audiences to engage with the campaign in a playful way. Beyond campaign work, I led the social media art direction for Tedi's always-on communication, creating new engaging content that kept the brand fresh and relevant across all platforms.