Crafting visuals
Crafting visuals
one at a time
one at a time
who am i
Throughout my career, I've worked on everything from TV commercials and digital campaigns to humanitarian initiatives, always focusing on ideas and visuals that connect brands, artists and audiences.
These days, I focus on delivering creative campaigns for Beach, Please! Festival and Nibiru, collaborating with global brands, artists, and creators to bring ideas to life where entertainment and storytelling meet.
EXPERIENCE
MY CAREER JOURNEY
April 2025 - present
Global Records
Art Director
Developed and executed integrated campaigns for Beach, Please! Festival and Nibiru, partnering with brands including KFC and Takis to bring bold creative concepts to life through brand activations, social media, and live experiences. Worked closely with artists to develop creative partnerships and deliver social-first content that amplified both brand and talent visibility.
April 2025 - present
Global Records
Art Director
Developed and executed integrated campaigns for Beach, Please! Festival and Nibiru, partnering with brands including KFC and Takis to bring bold creative concepts to life through brand activations, social media, and live experiences. Worked closely with artists to develop creative partnerships and deliver social-first content that amplified both brand and talent visibility.
Nov 2022 - April 2025
Jam Session Agency
Art Director
Crafted digital campaigns for eMAG, Romania's largest e-commerce retailer, leading social media art direction, real-time content production, and end-to-end creative delivery. Also delivered the creative execution of Metropolis Foundation's #SpitalePubliceDinBaniPrivati fundraising campaign, to support the development of Romania's first pediatric mental health hospital. Other brands I've worked for are Tymbark and Mountain Dew.
Nov 2022 - April 2025
Jam Session Agency
Art Director
Crafted digital campaigns for eMAG, Romania's largest e-commerce retailer, leading social media art direction, real-time content production, and end-to-end creative delivery. Also delivered the creative execution of Metropolis Foundation's #SpitalePubliceDinBaniPrivati fundraising campaign, to support the development of Romania's first pediatric mental health hospital. Other brands I've worked for are Tymbark and Mountain Dew.
September 2021 - November 2022
pastel Agency
Graphic Designer
Conceptualized Tedi's integrated campaign, translating the creative concept into a TV commercial, digital, and BTL executions. Also raised awareness with digital campaigns for Sameday and Sensiblu Foundation, creating high impact content that supported humanitarian initiatives. Other brands in the agency’s portfolio I’ve worked for are JTI and Renault.
September 2021 - November 2022
pastel Agency
Graphic Designer
Conceptualized Tedi's integrated campaign, translating the creative concept into a TV commercial, digital, and BTL executions. Also raised awareness with digital campaigns for Sameday and Sensiblu Foundation, creating high impact content that supported humanitarian initiatives. Other brands in the agency’s portfolio I’ve worked for are JTI and Renault.
July 2019 - March 2020
Miniprix
Graphic Designer
Developed creative concepts and assets for the fashion retailer, bringing integrated campaigns to life across digital and BTL executions for flagship campaigns including Black Friday and Christmas.
July 2019 - March 2020
Miniprix
Graphic Designer
Developed creative concepts and assets for the fashion retailer, bringing integrated campaigns to life across digital and BTL executions for flagship campaigns including Black Friday and Christmas.
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